Job Overview
We are seeking a data-driven Performance Marketer to manage paid advertising budgets across Meta, Google, and LinkedIn. You will focus on scaling campaigns, reducing acquisition costs, and optimizing user journeys.
Required Skills
Google Ads
Facebook Ads Manager
Conversion Tracking
A/B Testing
CPA Optimization
Key Responsibilities
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Launch and optimize ad sets across Meta (Instagram/Facebook) and Google Networks.
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Define audience personas and configure retargeting lists.
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Implement conversion tracking pixels, custom events, and Google Tag Manager variables.
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Perform continuous A/B testing on ad copies, creatives, and landing pages.
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Draft transparent weekly ROAS (Return on Ad Spend) reports for clients.
Role Requirements
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Hands-on experience running ads with a proven ROI portfolio.
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Deep familiarity with custom variables, attribution models, and conversion APIs.
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Analytical mindset with proficiency in Excel data modeling.
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Creative sense to guide designers on high-performing ad formats.
Benefits & Perks
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Performance-linked incentives based on campaign ROI.
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Health cover & paid leaves.
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Fully paid industry certifications.
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Annual performance appraisals.
About Coral Web Technology
Coral Web Technology is one of Patna's premier IT Development and Digital Marketing agencies. Established to deliver exceptional digital business solutions, we specialize in high-conversion search engine optimization (SEO), custom software engineering, content marketing systems, and high-impact social branding campaigns. We operate on a foundation of growth, transparency, and collaborative talent development.